About Us

About Us

Notre Âme, a French word translating in English as 'notre' to 'our' and 'âme' to 'soul' is a label that reflects human values in a social context. It is a culmination of the crafts that are imbibed in the soil of India. The label aims to revive various crafts that have been part of the Indian culture and still practiced in many parts of rural India. The diverse culture which gives birth to micro and small scale artisanship using crafts like kantha, applique, patchwork, sujani, rabari and many more forms, is a result of heritage craft passed on from generations. These artisans and women communities have honed these skills initially for their home décor, and upcycling however now they are part of a progressive thought where sustainability takes fore front. These communities are true ambassadors of a sustainable and self reliant approach to life in harmony with nature

Clothing is not merely a protective layer or a style statement but an extension of ourselves, our feelings, and our beliefs. The memory of touch is what builds us into ourselves as we grow. It is one of the core values at notre âme while crafting each product. Everyday we ensure that how this greatest feeling can be reflected in our products to give delightful moments to the people who we serve and our artisans who craft them meticulously.

Each product has a story woven into it that comes to life when people adorn them. Hand crafted designs in modern silhouettes embarks the wearer onto a journey into the soul. At notre âme our aim is to uplift these communities and bring them in the mainstream for a conscious and circular fashion industry.

Notre âme is a reflection of ourselves. It focuses to grow into a society of equality, and humanity where all living beings are in sync with each other, where we borrow from nature with mindfulness and return it in some way. We aim to alleviate social disparity by bringing a gender neutral, and inclusive culture to all we serve and the communities that enable the generation of beautiful products at notre âme. 

We at Notre âme are more than happy to collaborate with our esteemed clientele. We offer free of cost mending/ repairing service to our customers, along with an apparel donating process where you can send any of your garments that you wish to not use further and we shall dissect them into our next collection. For further information, kindly check our care for wear page.